#SNPWerkshop This Month: The Most Important Concept in Sales

#SNPWerkshop This Month: The Most Important Concept in Sales

Every month, Scot does a column for StartNow Pittsburgh, called “The Werkshop”, where he addresses the audience directly and offers his own observations. This month, he hits on “the most important concept in sales”, which he calls “The Identity Question”.

With that kind of build-up, can you really afford to miss it?

Check out the full column here.

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Apple Computer and Mercedes-Benz have professionally built end-to-end systems to get the most out of the buyer’s target identity, and as a result they often become the only option the client will consider.
— Scot MacTaggart

StartNow Pittsburgh exists to be the ground zero of all relevant information in the greater Pittsburgh startup ecosystem. We love to shine a spotlight on entrepreneurs, local resources, ecosystem activity, and all the stuff that sits in-between. We believe in the power of entrepreneurship, startups, and small businesses. 

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